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They don’t haves to have pre rolls because they’re making money hand over fist on other types of ad impressions site wide from massive traffic and other avenues.

Smaller forums that want to host and transcode video need to make money somehow too, and I’m just throwing ideas out there.

I’m not sure how an ad can confuse users in this context? The confusion is I want to address is making sure the user doen’t have to worry about video upload formats. The ad situation is between the site owner and any publisher that may want to buy inventory. The user just watches it before getting to the content to help the site owner pay for the extra costs associated with video.

YouTube have ad pre rolls, and they’ve even stated forcing double ads in front of their videos. Anyone can make and edit a video on a smartphone these days or get someone on fiver to do it. It wouldn’t be hard for advertisers in small or large niches to create video ads if a forum has a lot of video content.